JW Marriott Dubai

The concept of customer service is an ever more important one in this day and age. Phrases like “the customer is always right” and “going the extra mile” are popular ones for expressing how important it is to deliver an excellent level of service not just in individual cases, but making it a standard that you never fall short of, regardless of who the customer is or what the individual circumstances. In the hospitality industry this is more important than ever, as you have numerous hotels and restaurants aiming for a target audience that as a consequence has a lot of choice as to where they take their business. If you fall short on customer service you will fall short on bookings and money taken – and a position towards the back of the pack can be very difficult to shake off.

Finding a hotel that gives you a truly impressive level of customer service is, therefore, something that can make your mind up for you. If you are impressed the first time you visit, you are certain to go back as there is no substitute for being treated well and with a level of politeness and eagerness to please that sticks in the mind for weeks, even months afterwards. This kind of thing comes back to you again and again and ensures that you will keep the company in mind whenever your business takes you back to the city in question. There is no getting around it – customer service is the most important thing for a company which seeks to compete for the business of travelers.

Dubai is a city that knows perhaps better than anywhere else how much it matters that you give the apposite levels of care to individuals who are visiting. There are so many competing hotels in the city that any shortfall in standards of care is treated ruthlessly. Reputation is important, especially when backed up by the opinions of several individuals. A reputation for good customer service can see occupancy levels climb steadily. One hotel which has an excellent reputation on this front is the JW Marriott Dubai. The name “Marriott” sticks in the mind for holiday makers, who know when they are getting a good service and know that Marriott supply this time and again.

Part of this level of excellence is down to the JW Marriott Dubai’s virtual concierge service. Concierge service makes a real impact on a company or venue’s ability to offer the customer exactly what they want, providing a human link between individual and business. The virtual concierge will e-mail you shortly before your visit – as long as a week in advance depending on when you book – and ask you if there is anything specific which will expedite or improve your trip. They will then go to great lengths to ensure that what you need is provided, and done in a way that will stick in your mind. Sure, it could just be considered customer retention, but the proof of a good company is in how they treat their customers.